For him · trimester zero

Get the number. Then move it.

A semen analysis and a full blood panel. At home.

The bit nobody tells men
0%

of couples who struggle have a male factor involved.

And men are still tested last.

What the lab counts

Concentration,
drawn to scale.

A semen analysis counts how many, how well they move, and how many are shaped normally. The first of those looks like this.

Below the reference limit
Within range

Illustration, not a micrograph. Densities are indicative of the WHO 6th edition lower reference limit of 16 million per millilitre.

The number behind all of this

Down 51.6%
in 45 years.

100 75 50 25 0 RATE MORE THAN DOUBLES 101.2 49.0 1973 2000 2018 SPERM CONCENTRATION, MILLION PER ML
Sperm concentration among men worldwide fell 51.6% between 1973 and 2018, from 101.2 to 49.0 million per millilitre. Total sperm count fell 62.3%. The decline is getting faster: 1.2% a year since 1973, and 2.6% a year since 2000.

Levine H, Jorgensen N, Martino-Andrade A, et al. Temporal trends in sperm count: a systematic review and meta-regression analysis of samples collected globally in the 20th and 21st centuries. Human Reproduction Update, 2023;29(2):157-176.

That is the population. Your own number is the one worth knowing.

Your window
0days

One full cycle of sperm production. Change the inputs now, see it in three months.

01

Find your baseline.

A kit arrives. No waiting room, no clipboard.

Switch on what you want. We'll tell you which tests aren't worth your money.

02

A doctor reads it back.

Yours and hers, together. On video.

Doctor
What your numbers mean.

And when you need a urologist, not a supplement.

Dietitian
Turns the panel into food.

Not a stack of pills and a printout.

Counsellor
There if it lands badly.

Included. You don't have to ask twice.

03

Run the plan.

Ranked by your results. Every line graded.

Solid
Weight. Smoking. Booze. Sleep.

Unglamorous, and the strongest evidence there is.

Emerging
Heat. Exposures.

Cheap to avoid, evidence still thin.

Noise
Testicle tanning.

Plus "detox" protocols and miracle blends. Skip all of it.

04

Retest at ninety days.

Either the numbers moved or they didn't. Both are useful.

Proof, not vibes.

How we decide what to publish

Every claim
carries a grade.

Solid, emerging or noise, printed next to the claim it belongs to. Where the evidence is thin we say it is thin, including when the stronger claim would sell better.

Our team, our clinicians and our lab accreditations will be named here before the first cohort opens.

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The evidence

Everything above, with the receipts.

Male factor is involved about half the time +

In couples who don't conceive, a male factor is involved in roughly half of cases, sometimes as the only cause and often alongside a female factor. It's the most under-tested variable in the process and the cheapest to check. Grade: solid.

Ninety days is one full cycle +

Spermatogenesis takes about 74 days, plus roughly two weeks of maturation in transit. What you change today shows up in a sample about three months from now. Slow enough to need patience, fast enough to prove something. Grade: solid.

What the WHO reference limits really are +

The sixth-edition manual puts the lower reference limit at 16 million/mL concentration, 42% total motility and 4% normal forms. These are the fifth percentile of men whose partners conceived within a year: a floor, not a pass mark. Below one is a reason to look closer; above them all guarantees nothing.

Source: WHO laboratory manual for the examination and processing of human semen, 6th ed. (2021). Grade: solid.

Sperm quality tracks with how long men live +

In more than 78,000 men followed for up to fifty years, those with the highest total motile sperm counts lived around 2.7 years longer than those with the lowest. That's an association, not a promise. Healthier men have better sperm and also live longer.

Source: Priskorn et al., Human Reproduction, 2025. Grade: emerging.

How far sperm counts have fallen +

A meta-regression of 223 studies covering 57,000 men across six continents found sperm concentration fell 51.6% between 1973 and 2018, from 101.2 to 49.0 million per millilitre. Total sperm count fell 62.3%. The decline is steepening: 1.2% a year since 1973, and 2.6% a year since 2000.

Source: Levine H, Jorgensen N, Martino-Andrade A, et al. Temporal trends in sperm count: a systematic review and meta-regression analysis of samples collected globally in the 20th and 21st centuries. Human Reproduction Update, 2023;29(2):157-176.

It is a population average, so it says nothing about you specifically. That is what the test is for.

One low result is not a diagnosis +

Samples vary a lot between days. Illness, a fever, a rough stretch of sleep or drinking all show up. A single low reading usually warrants a repeat test and a doctor's read. These are screening tests: they show where you stand, they don't diagnose infertility.

Do I have to do this as a couple? +

It works better that way, because one doctor reading both sets of results catches things separate appointments miss. But plenty of men start on their own, and there's a full page for her when she's ready.

Send her the other one
GET YOUR BASELINE →