For her · before you start

Before you start
stimulation.
Know what you are starting from.

A blood panel and two swabs, at home. Thyroid, iron, vitamin D and your vaginal microbiome, measured before anyone prescribes anything.

The shape of it

One block.
Start to finish.

W1 TestRetest W12

Week one you test at home. Week two a doctor takes you through the results. Then you run the plan, and at week twelve you measure again.

The number everyone gets wrong

AMH is not a
countdown clock.

It measures egg reserve, and it predicts how you would respond to IVF stimulation. It does not predict natural conception. Among women aged 30 to 44 with no history of infertility, a low result did not lower the chance of conceiving.

Steiner et al., JAMA, 2017. If someone sold you AMH as a deadline, they oversold it.

For the record
0in 6

people experience infertility at some point in their lives. You are not an outlier, and you are not behind.

World Health Organization, 2023.

How it works

Four steps.
About two weeks.

  • 01

    Your kit arrives

    Bloods and two swabs. Ten minutes at the kitchen table, then it goes back by post.

  • 02

    Your results

    Every marker against its reference range, with a written read on what each one means.

  • 03

    Your results call

    A fertility doctor goes through it with you, and a counsellor is there from the start.

  • 04

    Take it with you

    A clean export for your GP or your clinic, so nothing has to be repeated.

In your kitPosted, tracked
Blood collection device1A few drops from the upper arm. No needle you have to aim.
Vaginal swab1Self-taken, sealed into a transport tube.
Gut microbiome swab1Optional. Added only if you switch it on.
Prepaid return envelope1Straight into a postbox, then an accredited UK lab.
Your resultsExample, not a real patient
AMH18.4 pmol/LEgg reserve. Not a prediction of natural conception.
Ferritin14 ug/LBelow range. Iron stores are the most common miss.
TSH2.1 mIU/LThyroid. Associated with cycle regularity.
Vitamin D38 nmol/LBelow the UK sufficiency threshold of 50 nmol/L.
Vaginal microbiomeLactobacillus dominantAssociated with better implantation rates in IVF cohorts.
Your results callVideo, 45 minutes
Fertility doctorTwo things are worth acting on before you start anything. Your ferritin is 14 and your vitamin D is 38. Both are correctable in about twelve weeks.
And the AMH? I have been panicking about it since it came back.
Fertility doctorIt tells us how you would respond to stimulation. It does not tell us whether you will conceive naturally. I would not change anything you do because of that number.
Export for your clinicOne page, PDF
Full panel with reference rangesIncluded
Collection dates and lab accreditationIncluded
The written read from the callIncluded
What we could not tell youIncludedScreening is not diagnosis. Anything needing investigation is flagged as needing it.

This runs alongside your GP or your clinic, never instead of them.

The swab almost nobody offers

Your vaginal
microbiome.

In IVF cohorts, a lactobacillus-dominant vaginal microbiome has been associated with higher implantation rates, and a disrupted one with lower. The evidence is observational. It is also just a swab, and one of the few things on this list you can act on.

Koedooder et al., Human Reproduction, 2019. Worth knowing before a transfer rather than after one.

How we decide what to publish

Every claim
carries a grade.

Solid, emerging or noise, printed next to the claim it belongs to. Where the evidence is thin we say it is thin, including when the stronger claim would sell better.

Our team, our clinicians and our lab accreditations will be named here before the first cohort opens.

The founding list · open now

Start with a baseline.

Join and we will send you the one-pager: nine facts about female fertility, each one sourced and graded. One page, no upsell.

No spam. Unsubscribe whenever you like.
✓ You are on the list. Your one-pager is on its way.
The evidence

Everything above, with the receipts.

A low AMH does not mean you cannot conceive +

Among women aged 30 to 44 with no history of infertility, biomarkers of diminished ovarian reserve, including low AMH, were not associated with a reduced chance of conceiving naturally. AMH tells you about reserve and predicts IVF response. Both are useful. Neither is a fertility score, and it has been sold as one to a great many frightened people.

Steiner et al., JAMA, 2017, consistent with ACOG guidance. Grade: solid.

Why twelve weeks +

The final stage of follicle development takes roughly 85 to 90 days, so the window in which your nutrient status, metabolic health and exposures can influence that egg opens about three months before ovulation. Sperm take about the same. That is the whole argument for trimester zero, and it is why we retest at week twelve rather than week four. Grade: solid.

Folate before conception, not after +

400 micrograms of folic acid daily, started before conception and continued through early pregnancy, substantially reduces the risk of neural tube defects. The neural tube closes at around six weeks of pregnancy, which is often before a pregnancy is confirmed. That timing is the entire reason it has to be early. Grade: solid.

Metabolic health sits underneath ovulation +

Insulin resistance and PCOS are the most common cause of anovulatory infertility, and metabolic markers are among the most modifiable things you can measure. A glucose and HbA1c read is often more useful than the hormone number everyone talks about. Grade: solid.

The vaginal microbiome is a real signal +

A lactobacillus-dominant vaginal community has been associated with better implantation and IVF outcomes, and disruption with worse ones. It is one of the few emerging areas where a test leads to something you can act on. It is also young science: association rather than proof, drawn from observational IVF cohorts. Grade: emerging.

Microplastics: a real finding, an unproven effect +

Studies published in 2024 and 2025 detected microplastics in human placenta and follicular fluid. What that does to fertility is not established. Nobody has shown harm at these levels in humans. It justifies reducing avoidable exposure where doing so is cheap and easy. It does not justify the word "detox". Grade: emerging.

Genetic testing, graded honestly +

Carrier screening is genuinely useful: if you both carry the same recessive condition, that changes the odds for each pregnancy, and it is worth knowing before rather than after. Testing single variants such as MTHFR to personalise a supplement is a different matter. Major medical bodies do not recommend it for this purpose, and anyone building a supplement plan on it is ahead of the evidence. We will offer carrier screening and say so plainly about the rest. Grade: carrier screening solid, variant-led supplementation noise.

When to stop optimising and see someone +

UK guidance is to seek clinical help after twelve months of trying, or six months if you are over 36, or sooner if there is a known problem or recurrent loss. Testing sits alongside that, never instead of it. If your results point to something needing investigation, the doctor will say so on the call, and you get a clean export to take to your GP or clinic.

What if he will not test +

It happens constantly, which is why he has his own page rather than a paragraph on yours. It leads with the numbers, the evidence and the fact that sperm quality tracks with the rest of his health. Send him that page. It works better than arguing.

What if I have had a loss +

You are welcome exactly as you are, and nothing here is written in the relentlessly upbeat voice that makes this harder to read. A counsellor is part of the programme from week one. The doctor will be honest about which of these tests is genuinely informative after a loss and which is not, because recurrent loss needs specialist investigation and we would rather point you there than around it.

Send him the other one
GET YOUR BASELINE →